For example, reporting enables admin users get an overview of the most frequently downloaded files and most active users. Jira (coordination and communication with agencies and other departments)Īdditionally, Digital Asset Management solutions have a large number of other useful and time-saving features.WeTransfer (distributing and sending large files over the Internet).Dropbox (web-based storage and media sharing).Adobe Creative Cloud (adaptation of web and print media directly through the web browser).Local server (storing media in one central location).Google-like search (searching for images and information on the intranet).Digital Asset Management solutions are an alternative to several functionalities simultaneously, such as: A big advantage of a Digital Asset Management system in comparison to Dropbox or WeTransfer is that you can use one tool to cover all administrative activities concerning digital media.
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All your images, movies, music, logos, presentations and PDF files are stored on one Cloud-based location, accessible to your colleagues around the world at any time of day (or night). With Digital Asset Management software, you can easily manage, search, upload and share your media files onlilne.
What would your marketing department be without the latest product images? Without a logo and brand identity, would your company still be able to differentiate itself as easily from the competition? So, what is Digital Asset Management and how can it help you? Digital media is called an 'asset' as it is business critical.
The name itself can be explained as follows. This is where the term 'Digital Asset Management system' (or, alternatively, brand management system) originates from. The system must be integrative with existing systems such as Adobe Creative Cloud. Moreover, for business purpose use, you will need a tool that is built around digital media and covers all functions such as storing, sharing and organizing. In order to, for example, downsize files or change formats, you need other tools such as Photoshop, which cannot be integrated. They do not combine these functions, therefore using them is still very time-consuming.Ģ) Such tools cannot be integrated into your existing systems.
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Some other disadvantages of using free tools such as Dropbox and WeTransfer:ġ) These solutions are so-called 'stand-alone tools' and only have a certain function, such as saving or sending media. And, just as importantly, your team will love you for introducing it! If you send or save any more than 10 files a month, you're talking about major savings across the board. Check out our ROI calculaltor and see for yourself how much time and money your company can save by using a Digital Asset Management solution. But the time saved by using a dedicated Digital Asset Management tool adds up every time you use it and will soon outweigh the monthly cost of your DAM system. 'Yeah, but Wetransfer/Dropbox/Hightail is free!'
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Also, brand managers will be happy about the fact that all the interfaces (emails, and download pages) are branded with your corporate identity. There are some serious hidden advantages too: files are stored in your own environment, so you can actually delete or edit them after uploading. Moreover, notifications are automatically sent when files are added or changed. With a Digital Asset Management system, there is no longer a need to upload or resend files. Using a DAM tool gives you more control on how, when and who is using what. Great tools - loved by all, used by many.īut what about security - where are the (sensitive) files actually stored? How can I delete or retrieve files? This is exactly where an online Digital Asset Management tool might be a good upgrade. These are the issues that initially sparked the growth of file sharing and storage services such as Dropbox, Yousendit (now Hightail) and Wetransfer. You sent over a keynote, later added a few things and resent it, but, by accident, your customer is looking at the wrong version.You would like to use a PowerPoint template which is saved on your colleague's hard drive for a presentation but your colleague and her password-protected computer are on vacation.You want to check out (some of) your work files on your home computer.The PDF file you just emailed to a colleague bounced back: 'file size too large'.You keep finding yourself waiting on shots of the new spring collection for unacceptable amounts of time.Do any of the following situations sound familiar to you?
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